Sybase IQ15 - Advanced Analytic Applications

www.sybase.com Im Joydeep, the product manager for Sybase IQ. Today Im going to talk about Sybase IQ 15 and how it can be used for advanced analytic applications. Today firms are looking to get ahead by focusing on two areas, either to get a competitive advantage and to streamline their operations. In both of these cases they are looking for analysis of data points, either by looking at trends or summarizing of all the data points. But quite often those are not enough, they need to go deeper, they need to ask the question of why certain trends happen, how they happen and what may happen if some of the variables changed. For example, an insurance company trying to estimate its risk exposure based on sudden calamities. Its not just the fact that the calamity may happen but the magnitude of the calamity can affect how much of the risk is exposed. Same thing with the telecom company, they are trying to look at the network traffic analysis and looking for deviations from the norm and actually seeking answers as to why those deviations happen. Or a licensed researcher looking for protein structure and looking for appliers there. In all of these questions, the basic idea is to be able to explore your data, understand your data, validate your data and then make some intelligent predictions. But to support these activities you need a really solid info structure and that can look through vast amounts of data, an info structure I which you can analyze the data in an analog manner ...

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iSys CEO Terry Keene on the Power of Sybase IQ

www.sybase.com If you look inside the financial markets, you'll discover that more money is being made inside the market than outside the market, than with treatment, with customers, with the big retirement funds. Most of the money goes on instant by instant inside the markets. Thats getting done by computers. And you know the problem that the traders inside the markets have is, if they get a millisecond well maybe a ten-millisecond, a fifteen-millisecond or one second advantage over their competitor, they're going to close business before the competitor even sees the trend and that's the challenge. So I don't think you can ever give them enough speed. I dont think you can ever give them enough throughputs. I don't think you can ever give them enough capacity to do anything except continuously push the envelope for the competitive advantage, because that's how fast markets moving. The biggest problem we have in the data warehouse space, and you can talk different sizes, different kinds, different strategies and different structures, the biggest problem we probably have is when you load up a data warehouse you not only have to load up the data but, you have to load up information about the data, and you have to pre-destine what you are going to ask the data, and you have to pre-structure how you are going to lay out the data so you can get those answers back in a hurry. And the bad part about that is everything you add to the requirements of the data warehouse, you add to ...

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