วันพฤหัสบดีที่ 14 กรกฎาคม พ.ศ. 2554

The Power of the Newsletter - Solidifying Customer Relationships with Captivating, Relevant, Durable Content

You've worked hard to gain your customers' business and want to
explore ways to strengthen your relationship with them while
informing them of important news and information. One proven
method of maintaining regular contact with existing and
potential customers is by distributing a company newsletter. But
wait! Before you begin developing your first issue, don't make
the common mistake of thinking your newsletter is another
opportunity to "sell" more products and services. Newsletters
are NOT ads; what's more, if you make the mistake of treating
your newsletter like an advertisement you will not only turn off
many of your valued customers, you will risk destroying that
coveted trust that you've worked so hard to develop.

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