เสาคอนกรีต: iSys CEO Terry Keene on the Power of Sybase IQ

www.sybase.com If you look inside the financial markets, you'll discover that more money is being made inside the market than outside the market, than with treatment, with customers, with the big retirement funds. Most of the money goes on instant by instant inside the markets. Thats getting done by computers. And you know the problem that the traders inside the markets have is, if they get a millisecond well maybe a ten-millisecond, a fifteen-millisecond or one second advantage over their competitor, they're going to close business before the competitor even sees the trend and that's the challenge. So I don't think you can ever give them enough speed. I dont think you can ever give them enough throughputs. I don't think you can ever give them enough capacity to do anything except continuously push the envelope for the competitive advantage, because that's how fast markets moving. The biggest problem we have in the data warehouse space, and you can talk different sizes, different kinds, different strategies and different structures, the biggest problem we probably have is when you load up a data warehouse you not only have to load up the data but, you have to load up information about the data, and you have to pre-destine what you are going to ask the data, and you have to pre-structure how you are going to lay out the data so you can get those answers back in a hurry. And the bad part about that is everything you add to the requirements of the data warehouse, you add to ...